New Construction Design Process



During this phase, the client's needs and objectives are identified. Questions regarding the specific function(s) of the space and who will be using the space, along with requirements for fixtures and equipment will be discussed.

Etch will need the architect's floor plans in AutoCAD format, the builder's budget including line-item allowances for materials, and the client's curated inspiration images.

Our initial meeting after the contract is signed is the most important throughout the process, as we review inspiration images provided by the client and discuss functional and aesthetic details that should be incorporated into the design. If a client does not provide inspiration images, the Etch team will provide a custom presentation with relevant inspiration to review at the first meeting.



The design team will review the initial architectural plans and provide feedback and initial design concepts at the next client meeting.

Exceptional homes are the product of continuous collaboration and consistent communication between the architect, builder, engineers, landscape designer, interior designer, and especially the client. Typically, the team meets together during this early phase to review initial concept drawings, inspiration images, project objectives and budget.

Each team member naturally approaches design in a slightly different way, which is why it’s so important to have a cohesive team and refine the elements together. The Etch designers are vocal and play a key role in giving recommendations, based on aesthetics and overall functionality.



Overall design selections and materials presentations are developed at this phase, including tile, flooring, countertops, and paint colors. Rough sketches and elevations are also created as needed and then presented to the client for review and refinement.

Finish samples and color palettes are presented in-person, and these meetings are typically held at the Etch Design Group office. For plumbing, decorative lighting, and appliances, our design team hosts a meeting at one of our local trade showrooms.

Based on the client's feedback, the design is refined and additional meetings will continue as needed. Feedback is crucial for the design team to move forward in the process.

3D computer-generated models are available upon request.  3D models can bring a project to life, and this is even an option for only one space in lieu of modeling the entire scope of work.



All working drawings are finalized, which provides the builder with the details needed to implement the design decisions made throughout the design process. These drawings show various details, such as tile location and patterning, along with references to our specification sheets.

At this phase, specifications are completed, and proposals are provided to the client for specialty finishes and fixtures. From the supplier and size to the cost and cut, we aim to provide as much detail as we can about any product we are specifying. The client reviews the drawings and specifications to approve design details and materials selections.






After selections and specifications are complete, the contractor orders all materials. The client needs to be in direct communication with the builder to approve final costs and proceed with vendor orders.

Builders contract directly with the client, and the construction team manages every detail of work from the foundation to the final punch list walk-through. Construction can be stressful, so it’s essential for the client and builder to be in constant communication and have clear expectations.

Etch believes that the greatest value for their clients is achieved when they work on projects from the very beginning, starting with architectural concepts and finish palettes through furnishings selections and accessories. Furnishings and accessories are part of our turn-key offerings, and at this stage we provide you with a Scope of Services to assist you in that area as well.



The design now starts to become a reality!  We oversee design implementation and address any concerns in the field.

This phase always has exciting moments as progress takes place at the job site.  All drawings such as cabinetry and millwork are verified and ordered by the general contractor. Etch Design Group will review shop drawings and make recommendations based on final site-specific requirements.

Etch is in direct communication with the builder throughout the process to alleviate stress on the client and assist in design decisions.  We have been through this process countless times and can guide each client through the process.  It’s imperative for the client to communicate with the design team when unexpected changes happen at the site, when timeline has shifted, or when there are frustrations.  There are always unexpected alterations, and the Etch team is here to ease the burden.